Summer may have just officially started, but we all know that now is the time to get ready for the Fall. Turns, renovations, repairs, we get it, there’s a lot to focus on before move-in season begins. All of this work can keep you too busy to focus on improving your reviews. Don’t get caught unprepared for the Fall season by not focusing on improving your reviews now. In student housing, Google Reviews can act as the catalyst for leasing. It’s what almost every prospective resident will look at before choosing your community. Now is the perfect time to make sure your reviews are adding value to your property, not the other way around.
Summer is the perfect time to take a bit of time to focus on improving your Google reviews. As tough as it may be, this is a chance to take a real look at your negative reviews. What were they about? Why did people complain and what did they complain about? Were these one-off things or is there a deeper pattern beneath?
A real focus should be paid to fixing the operational issues that created those negative reviews. Whenever a resident surrenders their unit, ask them honestly “Were you satisfied with this apartment?” If they say yes, ask them to leave a review. Just asking the question to satisfied tenants will help improve your score. Try to remember who was satisfied at the end of their lease and text or email them a link to the review page. Your goal should be to make leaving a positive review an easy thing to do.
Sound like a lot of work? ResiDesk automatically increases Google reviews for you, without your team having to lift a finger. Our resident engagement team texts your residents open-ended questions like: “Has this community lived up to your expectations?” or “Why did you choose to rent at this community?“. ResiDesk then engages in a polite and honest conversation with your resident to make them feel heard and valued. If the resident is happy with their community, we will send a link to the community Google Review page.
ResiDesk is the like having 4x the amount of site staff just to see how residents feel, what’s bothering them, and what they like about their communities. The best part? ResiDesk is seamless to try. There’s no training, no new software to learn, no mandatory dashboards you have to constantly monitor. Our integration takes just 15 minutes to set up.
With Summer here, there’s never been a better time to try ResiDesk - that way you can see for yourself just how valuable we can be for you this Fall.
