Online Reviews are Biased

We all use online review sites like Google and reputation assessments like ORA, but what are we actually learning from our residents? 

Sure, these ratings are helpful to advertise your property and for some quick feedback, but ResiDesk finds that the information you’re getting is surface-level because they try and boil your resident experience down to a single number and miss the details. 

Don’t get us wrong, a rating is great to help you advertise an awesome experience, but they don’t help you make decisions on what’s best for your business. 

The real value of reaching out to residents is in qualitative feedback. Like we said before, asking your tenants once a quarter how things are going can make a huge difference.

We challenge you the next time you send an ORA or ask for an online review, add a question that asks people what they love and what they’d like to see. You’ll be surprised at the responses.

Feel like it’s too much work to reach out? Too difficult to have your already overworked staff collect responses? We get it. That’s why we automate it all for you. By reaching out to residents when they’re most receptive and analyzing 500x more data points without manual work, we can tell you where you can make a high-ROI investment to increase rents,  improve conversion, and boost your online reputation.

Ready to learn more? Get in touch with us so you can start really understanding what your residents want. 

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